Search Engine Optimization


Search Engine Optimization


In today’s competitive world all websites are vying for a share in the customer’s pie. From search to purchase the customer is making all major decisions online.  In such a scenario, the visibility of your site gains prime importance.  It is of utmost importance for your site to be visible when a search is done for your related industry. Being visible, however, is just half the battle won. Research shows that a customer generally browses only the first ten sites that come up in a search result.  So it is also important for your site to have a higher ranking in search engine results.
   
With search engines like Yahoo, Google and Bing using highly sophisticated tools to rank websites, optimizing your site to gain that Numero Uno position is no more a child’s play. We at SEO Expert employ experts to assist you in your endeavor.

Web site/Business analysis: This is our first step. It involves an in-depth analysis of your present website status to plug in the loopholes. We check the ranking of your site on search engines like Yahoo, Google etc. , its accessibility, and the amount of traffic  it is generating currently. We also do a competitor mapping to know where your site stands with respect to your competitors.


Key Procedures:

  1.      Website Review
  2.     Competitor Analysis
  3.     Current Site Positioning
Keyword analysis:
This step involves an Analysis & Identification of unique key words/phrases in your content. We get an initial list of keywords from the client. After brainstorming with our expert team we add on / modify that list. After being ratified by the client, these keywords are put to use as search terms for your site so as to generate relevant visibility.

Key Procedures:
  1.     Initial keyword list
  2.     Keyword List Expansion
  3.     Final List of Keywords
Website Optimization:
A key process which includes everything from developing a new navigation structure, incorporating a site map, addition of Meta keywords, Title tags, etc. We also do on-page optimization of your site to make it search engine friendly.

Key Procedures:
  1.     New navigation Plan
  2.     HTML Code Optimization
  3.     Removal of unnecessary flash and JavaScript
  4.     On page updates like Title Tags, Meta Tags
  5.     Addition of Site Map
Off-page Optimization/link building:
A crucial process to make others related to the industry aware of your website. This process involves linking your website to relevant sites using appropriate anchor texts.

Key Procedures:
  1.     Search engine Submissions
  2.     Directory submissions
  3.     Article submissions
  4.     Finding quality link partners
  5.     Contacting Link Partners
For a free report on how SEO Expert can help your business, please Contact Us today!h respect to your competitors.

No comments:

Post a Comment